So glad you are here! ~ Creator & Founder- Jessi Atkocaitis

Why are there so many ingredients I don’t recognize — and can’t pronounce — in my luxury hair care products? And what are all of these mystery ingredients actually doing to my scalp and hair health?

I was a hairstylist for more than 20 years, and I felt determined to find out the answers to those questions, both for myself and my clients, many of whom were struggling with hair loss, dry hair, and frizz and finding that conventional hair products were doing nothing to help.

I had seen massive results after switching to organic skin care, non-toxic household cleaning products, and cleaner eating habits, and deduced that hair care that followed the same philosophies would have similarly positive outcomes. However, it was almost impossible to find a hair care line that fit into my more natural lifestyle. I started researching pretty obsessively and realized that the chemicals added to many of these products were actually making both my and my clients’ hair worse. But I couldn’t find anything great to replace them. It was a little shocking and very frustrating. I decided that if I was so discouraged by the gap in the marketplace, others probably were as well, so I decided to act.

The first product I created was the Balancing Tonic. I tested it out on myself for more than a year, and the results were amazing. My scalp dryness was gone. My hair was growing like crazy, with less frizz and more shine, and I loved that I was using products that were good for my body, too.

Buoyed by the success of the Balancing Tonic, I continued to create more of the products that my clients and myself so desperately needed to achieve the healthy scalps and full, shiny hair we desired.

The result: a line of sustainable, non-toxic, organic products that work wonders and pay tribute to our wonderful Earth. Inspired by my Norwegian heritage, I named the line Ren Jord, meaning “pure Earth.”